30 AI Prompts for Marketing: Ads, Content & Social Media

Marketing content used to require either expensive agency retainers or hours of staring at a blank screen. AI has changed both of those problems — if you know how to prompt it correctly.

The difference between a marketer who uses AI effectively and one who doesn't usually comes down to prompt quality. Vague prompts produce vague output. Specific, structured prompts produce drafts you can actually use.

Here are 30 AI prompts for marketing, organized by use case — plus example prompts written out in full so you can see exactly how to structure them.

Ad Copy (5 Prompts)

Ad copy lives and dies on specificity. Give the AI your audience, their pain, and your offer — and it will write copy that converts.

Example Prompt 1:

"Write 3 Facebook ad variations for a [product] targeting [audience]. Each ad should: open with a pain point, introduce the solution in one sentence, list 2 benefits, and end with a clear CTA. Keep each under 125 words."

Example Prompt 2:

"Write a Google search ad for [product/service]. Include 3 headline variations (max 30 characters each), 2 description lines (max 90 characters each), and a display URL path. Focus on [primary benefit]."

Social Media Captions (5 Prompts)

Social posts need to stop the scroll. The best AI prompts for social include a hook instruction, audience context, and a format guide.

Example Prompt 1:

"Write a LinkedIn post about [topic] from the perspective of a [job title]. Start with a bold, counterintuitive statement to hook the reader. Include a short story or example, 3 key takeaways, and a question at the end to drive comments. Tone: conversational, not corporate."

Example Prompt 2:

"Write 5 Twitter/X thread openings for a thread about [topic]. Each opening should be under 280 characters, start a curiosity gap, and make someone want to click 'show more.'"

Email Subject Lines (5 Prompts)

Subject lines are the highest-leverage copywriting in email marketing — 10 words that determine if everything else gets read.

Example Prompt 1:

"Write 10 email subject lines for a promotional email about [product/offer]. Include: 2 curiosity-gap openers, 2 direct-benefit lines, 2 urgency-based lines, 2 social proof lines, and 2 question-format lines. Keep each under 50 characters."

Example Prompt 2:

"I'm sending an abandoned cart email to someone who added [product] to their cart but didn't buy. Write 5 subject line options that are warm, not pushy — and that don't use the word 'forgot.'"

Blog Post Outlines (5 Prompts)

AI can generate a solid blog outline in 30 seconds — saving 30–60 minutes of structuring and research planning.

Example Prompt 1:

"Create a detailed blog post outline for the keyword '[target keyword]'. Include: a compelling H1 title, 5–7 H2 sections with 2–3 H3 subpoints each, a meta description, and 3 internal linking suggestions. Target audience: [describe audience]. Tone: [tone]."

Example Prompt 2:

"I want to write a 1,500-word SEO blog post comparing [Option A] vs [Option B]. Create an outline that's balanced, covers search intent for someone deciding between the two, and includes a comparison table section."

Landing Page Copy (5 Prompts)

Landing pages are where traffic becomes revenue. AI can draft the full page structure in minutes.

Example Prompt 1:

"Write landing page copy for [product/service]. Include: a hero headline and subheadline, 3 benefit bullets (outcome-focused, not feature-focused), a social proof section placeholder, an FAQ section with 3 common objections answered, and a CTA section. Tone: [tone]. Target buyer: [describe]."

Example Prompt 2:

"Rewrite this existing landing page headline to be more compelling: '[current headline]'. Give me 5 alternatives. Each should be under 10 words and focus on the buyer's desired outcome, not the product's features."

Video Scripts (5 Prompts)

Short-form video is the highest-reach format right now. Use AI to draft scripts, hooks, and talking points so you're never staring at a camera with nothing to say.

Example Prompt 1:

"Write a 60-second video script for a TikTok/Reels about [topic]. Structure: hook (first 3 seconds — bold claim or question), problem setup (10 seconds), solution walk-through (35 seconds), CTA (10 seconds). Casual, direct tone. No jargon."

Example Prompt 2:

"Write 5 video hook options for a short-form video about [topic]. Each hook should be under 10 seconds when spoken aloud (about 25–30 words). At least 2 should start with a counterintuitive or surprising statement."

The prompts above are a sample. The full 30-prompt pack is organized by channel, includes instructions for customizing each prompt to your brand voice, and covers every major content type a modern marketer needs.

Get all 30 in the ChatGPT for Marketing prompt pack — $15, instant PDF download.