Cold outreach is a numbers game — but the quality of your message decides whether those numbers work in your favor.
Most salespeople still write their cold emails from scratch, tweaking the same tired templates. AI changes that. With the right prompts, you can generate a week's worth of personalized outreach in an hour — and actually sound like a human.
Here are 30 AI prompts for sales, organized by stage. Copy them into ChatGPT or Claude and start sending.
Cold Email Prompts (First Touch)
1. The Problem-First Opener
"Write a 3-sentence cold email opening that leads with the problem [target company type] faces with [specific pain point]. Don't mention my product yet. Make it feel like I did my research."
2. The Social Proof Hook
"Write a cold email that opens with a result I got for a similar customer — [result in numbers] — then bridges to why [prospect's company type] would care. Keep it under 100 words."
3. The Short & Direct
"Write a 5-line cold email to a [job title] at a [company size] company. The goal is to get a 15-minute call. Be direct. No fluff. One clear ask at the end."
4. The Referral Name-Drop
"I'm cold emailing [prospect name] after [mutual contact] mentioned their name. Write a warm but brief intro email that references the connection and asks for a quick call."
5. The Industry Timing Angle
"Write a cold email that uses a recent trend in [industry] as the hook, then connects it to how my [product/service] is relevant right now. 3-4 sentences max."
LinkedIn Outreach Prompts
6. Connection Request Note
"Write a 2-sentence LinkedIn connection request to a [job title] at a [company type]. Reference something genuine about their work. No pitch."
7. Post-Connection Follow-Up
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"They just accepted my LinkedIn connection. Write a brief message that starts a conversation — not a pitch — by asking a relevant question about their work in [industry/role]."
8. LinkedIn InMail (Cold)
"Write a LinkedIn InMail to a [job title] about [pain point]. 4 sentences max. One ask: would they be open to a quick conversation?"
9. Commenting-to-DM Bridge
"I commented on their LinkedIn post about [topic]. Write a follow-up DM that references my comment and opens a conversation naturally."
Follow-Up Prompts
10. The Gentle Nudge
"Write a 2-line follow-up email to someone who didn't reply to my first outreach. Assume they were just busy. No guilt. No pressure. Just a soft re-ping."
11. The Value-Add Follow-Up
"Write a follow-up email that adds new value — share a relevant [article/insight/stat] — then re-open the conversation. Keep it under 80 words."
12. The Direct Ask
"Write a third follow-up email that's short, honest, and asks directly: is this relevant, or should I stop reaching out? Friendly but efficient."
13. The Break-Up Email
"Write a 'break-up' email — my last attempt at contact. Polite, no hard feelings, leaves the door open for the future. Under 50 words."
Objection Handling Prompts
14. "I'm Not Interested"
"A prospect said 'I'm not interested.' Write a 2-sentence reply that acknowledges it, asks one quick clarifying question to understand why, and doesn't push."
15. "We Don't Have the Budget"
"Prospect said 'no budget right now.' Write a reply that validates their concern, briefly reframes the ROI, and proposes a lower-commitment next step."
16. "We Already Use a Competitor"
"They use [competitor name]. Write a reply that doesn't trash the competitor, but asks one question to find out what's working and what isn't."
17. "Send Me More Info"
"They asked for more info instead of booking a call. Write a reply that sends a one-paragraph summary and redirects toward a short call or demo."
18. "I Need to Think About It"
"They said they need to think about it. Write a reply that gives them space but offers one concrete next step — a short question, a resource, or a soft deadline."
Discovery & Qualification Prompts
19. Pain Discovery Questions
"Write 5 open-ended discovery questions for a [job title] to uncover their biggest pain points around [area]. Questions should feel conversational, not interrogative."
20. Budget Qualification (Soft)
"Write a way to ask about budget without being awkward. We're mid-conversation and I want to know if this is a real opportunity."
21. Timeline & Decision Maker
"Write 3 questions that naturally uncover decision-making authority and timeline without sounding like a sales script."
Proposal & Closing Prompts
22. Proposal Follow-Up
"I sent a proposal 3 days ago. Write a brief follow-up that checks in, offers to clarify anything, and keeps momentum without being pushy."
23. Creating Urgency (Honest)
"Write a closing message that creates genuine urgency — not fake 'limited spots' pressure — based on [real business reason: end of quarter, price increase, implementation timeline]. 3 sentences."
24. The Trial Close
"Write a trial close question to use in a sales call when I think the prospect is close but hasn't committed. Something like 'what would need to be true for this to be a yes?'"
25. Summarizing Next Steps
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"After a sales call, write a brief follow-up email that summarizes what we discussed, confirms the next steps, and makes it easy to reply yes or ask questions."
Personalization & Research Prompts
26. Personalize From a LinkedIn Profile
"I'm about to cold email [prospect]. Their LinkedIn says [key facts from profile]. Write a 1-sentence personalized opener that shows I actually read their profile."
27. Personalize From a Company's Website
"I'm emailing someone at [company]. Their website says [key info]. Write a relevant hook that connects their company's goals to what I offer."
28. Personalize From a Job Posting
"They're hiring for [role]. Write a cold email hook that references the job posting and connects it to a pain point I can help with."
29. Re-Engage Cold Leads
"I spoke to this prospect 6 months ago and it went cold. Write a re-engagement email that references our previous conversation, acknowledges the time gap, and re-opens the conversation without being awkward."
30. The Referral Ask
"Write a message to a happy customer asking if they know anyone who might benefit from what I offer. Friendly, brief, no pressure. Include a simple ask."
The Fastest Way to Use These
Copy any prompt into ChatGPT or Claude. Add your specifics — company name, role, pain point — and generate in seconds. Refine once, send.
If you want all 30 in a single ready-to-use document with fill-in-the-blank fields pre-formatted, grab the Cold Email & Sales Outreach Prompt Pack from the store.